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Haibao starts new chapter in Expo promotion

 
 
A cartoon collection of Expo 2010 Shanghai China mascot Haibao's adventures and tales will go on sale nationwide in May, the organizer announced yesterday.
 
Scene of the press conference when the cartoon collection is released
 
 
Scene of the press conference when the cartoon collection is released
 
 
 
 
The cartoon collection of World Expo 2010 mascot Haibao
 
 
The cartoon collection of World Expo 2010 mascot Haibao
 
 
 
 
 
 
 
The four-book series, the first of its kind involving the blue mascot, recounts Haibao's tales in finding four magical keys during a journey through a number of past World Expos.

The collection, created by a Taiwan cartoonist, was released to promote Expo knowledge and history in a fun and entertaining way, particularly among children, said Hu Jinjun, deputy director general of the Bureau of Shanghai World Expo Coordination.

Haibao, which means treasure of the sea, has been warmly welcomed and widely appreciated since it was unveiled, Hu said, adding that it is a wonderful way to popularize Expo 2010.

Around 20 series of Haibao books are to be published this year, the organizer said.
 
 
 
The cartoon collection of World Expo 2010 mascot Haibao
 
 
 
 
 
The cartoon collection of World Expo 2010 mascot Haibao
 
 
 
 
 
 
The cartoon collection of World Expo 2010 mascot Haibao
 
 
 
 
 
 
The cartoon collection of World Expo 2010 mascot Haibao
 
 
 
 
 
 
 
 
 From Expo 2010 Shanghai China official website
 
 
 
 
 
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